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About The Dog Clinic

Welcome to! was founded setup during the Summer of 2008 by me, Richard Cross. Since then it has grown into a huge site covering almost every aspect of owning a dog – and it’s getting bigger all the time.

Our Mission: The goal of The Dog Clinic is to provide reliable, modern and ethical information to dog owners. We want to help people develop a strong bond and deep understanding of their canine companion.

We have a team of writers creating content, including dog trainers, professional writers/journalists and knowledgeable enthusiasts. While their backgrounds and expertise vary, each provides outstanding insight into their chosen topics. These include dog behaviour, training, health and news.

Our Philosophy: The Dog Clinic has a “dog first” philosophy. This means we only recommend products, training techniques, and information that we believe are kind and beneficial to the dog. No “alpha dog” methods!

We believe it’s every pet dog’s right to have a happy, fulfilled and healthy life. Dogs are wonderful and complex creatures, and as owners it’s our duty to give them the best possible life. To do that, we need to understand their behaviour and avoid resorting to short-term fixes.

For this reason, we stand for positive training methods that don’t rely on physical punishment or fear. We’re also against negative training tools such as shock collars, choke chains, invisible fences and other outdated devices. You can read more about this in our training section.

The Team

Richard Cross

Richard Cross

Richard is a dog enthusiast and head editor at He’s been fascinated by dogs since a young age and, like most dog lovers, can’t imagine life without a canine companion.

He setup this website to share his experience with other dog owners. His goal is to help people develop an even stronger bond with their dogs, whilst promoting kind and compassionate training methods.


Rebecca Morello

Rebecca is our canine behaviour expert. She’s an IMDT-accredited trainer, qualified assistance dog trainer, and has also worked for a major adoption organisation. She now runs Mindful Paws.

Away from work, Rebecca loves spending time with her beautiful cavapoo – see above for a photo! She also enjoys hiking and travelling – but her true passion is spending time with dogs.

Alex Paul

Alex Paul

Alex is our technical guy. He takes care of everything behind the scenes, including managing the website, social profiles and various research tasks.

He also loves dogs and is a firm believer in a positive, kind and ethical treatment of our canine friends.


Gemma Johnstone

Gemma is a writer and official dog nut, with over 15 years of experience in the pet industry. She researches and writes many of our gear guides, while travelling Europe with her rescue dog (Annie.)

Aside from writing, Gemma previously owned a dog shop and has worked for the Scottish Society for the Prevention of Cruelty to Animals. She’s currently studying for an Advanced Diploma in Canine Behaviour.

Where to Find Us

Aside from our website, you can also find us on:

Contact Us

The easiest way to contact us is via our email form, which you can find here. If you want to contact a specific writer you can leave a comment on one of their posts. We love hearing feedback – good or bad – so don’t be shy about getting in touch.

All the best,
Richard Cross

1 thought on “About The Dog Clinic”

  1. Richard,
    I share in your passion and love of dog ownership, and applaud your desire and intentions for creating the “Information” based website.

    The potential rewards are endless, life changing for both owner and animal. The Love no doubt “Unconditional”. I tell my dog “I Love Him” every day. I have always been guided by the “Think We…Not Me” approch.

    Thank You.. for caring enough to share even more.

    Enjoy your day.

    Jeff Unger

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